What is vision statement?
Hello
Let us discuss today about organisation vision & product vision on the basis of my yesterday's learning.
⏳ Vision statement? What is that? & Why it is needed?
Vision is a long run goal declaration by an organisation. The vision of an organisation may take more than 5 years or sometimes more than 10 depending on actual desire.
• Vision statement is guide for the employees who are working in an organisation.
• Vision statement act as a director for the accomplishment of objectives aligned with.
• Vision statement emphasizes on what does an organisation provide.
• Vision statement is father of the mission statement. Yes, father.
• Vision statement is clear, understandable, specific, valuable, motivational, genuine, extraordinary from rivals.
• Vision statement inspirers employees to work towards common goals & teamwork.
🧭 Take a look at vision statement of Suzuki Gujrat Motors as:
"To be recognized as a leading organization that values Customers’ needs and provides motoring solutions with strong customer care."
Here an organisation's attention is on customer needs and their care. On who wishes to work for same cause can join an organisation.
😯 Same funda applies to product vision while developing it. The product vision requires understanding objectives of it and share it in any ways. The product vision consists of Target group and their goals. Why they need the product and what is the value created for them. And one must ensure that, the key feature should be entertained.
Whenever one is going to define product vision statement, always focus on why customer should pay more when there are n numbers of options available in the market with same features.
I'm inviting comments from SMEs to enhance my knowledge and shared discussion.
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